Social media can seem like one of those things that is super easy to implement for your business, but many people don't know where to start when it comes to choosing the right platforms, or coming up with ideas for content. As a social media marketing agency for small business, I can help you get your head around social media so it can be easier for you to manage.
These services do not include community/comment management, i.e. the day-to-day of your social media accounts. Rather, I work with you to develop content that is suitable for your business, and you deal with the rest.
Social Media Auditing
I can conduct an audit of already existing accounts or competitors presences if you have none. This service will provide:
A better understanding of what’s working on your social media profiles, as well as what's not so great.
A better understanding of what's working when it comes to your competitors’ social media pages.
Recommendations for what social media platforms to use and what type of content should be posted.
Social Media Strategy Development
Need help defining your social media goals, strategy and content calendars? I'll consult with you and develop a Social Media Strategy that will provide:
Analysis of the business/organisation - who you are and what your goals are.
Development of Content Pillars.
For a defined period (3, 6 or 12 months) I'll develop a content strategy and calendar with content ideas. This may include development of Short Form Video 'Run Sheets' to help with ideas for content for Instagram, TikTok and other shortform video platforms.
If you don't already have your accounts set up I can create accounts for you! I can work in LinkedIn, Pinterest, Facebook, Instagram and TikTok.
Adding image assets and other graphics (avatars, banners etc) - all images to be provided by the client
Writing account descriptions, blurbs and other short descriptions
Linking your accounts in management software (i.e. Meta Business Suite or other planning software).
Social Media Content Creation
I can create content/graphics for social media including:
Avatars, Profile Pictures etc.
Post and content templates
Content tiles, stories etc.
Short form video
Other content for posting based on strategy development or your ideas.
I'm here to help you get connected to your clients and customers on social media