Opshopalot is Jess' passion project. An avid secondhand shopper, she wanted to encourage others to do the same by sharing her awesome finds. The project has a website, Instagram, Facebook and Youtube assets.
Jess started out with two separate, but related projects; Nearly New Guide (NNG) and Opshopalot. NNG was made as a directory website of secondhand shops, with supporting social media accounts. Opshopalot was more a personal brand style social media presence. After struggling to keep everything updated, I decided to merge the two proejcts as Opshopalot, essentially rebranding NNG to Opshopalot. The website still includes directory of secondhand shopping locations with the ultimate goal of listing every store in Australia.
Jess built and manages this project on her own, which has included:
Building two Wordpress websites from the ground up.
Branding and rebranding both projects.
SEO
Creating assets and content for social media (Instagram, Facebook and Youtube).
Maintain the site on an ongoing basis as webmaster.
