During 2024 accounting, taxation and business advisory professionals, GlobeBD, engaged Wildflower Digital to refresh and modernise their website as part of a marketing campaign.
GlobeBD's WordPress site was outdated, the content generic and the style not suited to the business. They wished to redesign the site to appeal to younger clients and make the site feel more approachable. As part of this build I:
Liaised with GlobeBD to get their ideas on desired design and target users for their site.
Conducted Keyword Research and Mapping to ensure the site had a good chance of being positioned well in Search.
Reviewed site map to condense and consolidate content.
Transferred blog article content from old site to new site.
Integrated 3rd Party plugins to increase functionality of the WordPress backend.
Provided handover training and 'How To' documentation to staff who will be managing the site on an ongoing basis.
"Wildflower Digital was able to produce exactly what we were looking for – an attractive and welcoming site which aligns well with our corporate style, and one which the team can easily update. Jess’ ongoing support, the user guidelines she provided us and the tools that help us build impactful content have made the ongoing website maintenance process easy. We particularly appreciated Jess’ willingness to take the time to understand our objectives and preferences which ensured the final product was in line with what we had envisaged. The experience from project initiation to completion was stress-free, thanks largely to Jess’ commitment to and management of the project."
